Wednesday, 15 August 2012

Agyness Deyn for Dr. Martens: Manchester Store Sneak Preview Party

Thought you'd had enough of 'British' phenomenon after Mary Portas, the Royal Wedding, Jubilee and Olympics... think again. Fast on the coattails of the recent obsession with all things Union Jack; quintessential British brand, Dr. Martens, launch their collaboration with quintessential British model, Agyness Deyn. The new Dr. Martens store in Manchester offered us blogger types a preview of the new collection last night, which goes on sale, globally, today! 

Allow me to walk you through what you can expect from Agyness Deyn for Dr. Martens...

Y'all know I love a good satchel. Apparently, this (and a love of peroxide) is something Agyness Deyn and I have in common. The Heart shaped satchel forms the statement bag of the capsule collection in the iconic cheery red and black soft leather or lilac and acid green patent for the more daring bag wearer.

The collection includes outerwear, knitwear, shirts, tops and dresses all designed for layering and clashing, perfect for the grungy Blogger among us but certainly not a style statement for the faint hearted. 

Whilst most pieces look tame and accessible (bar the fluorescent pink daisy print bomber jacket) their cut and fit are perfectly Agyness Deyn - androgynous, loose and purposefully awkward. Think school teacher shift dresses circa 1959 with khaki green parkas and chunky, fuzzy knits. All finished off with red velvet creeper shoes for that irreverent edge, naturally.

Not for everyone, this collection, but certainly one with Agyness' determined brand of 'individuality' stamped all over it.

Now for some LOL photos...

Myself and Sara of Sara Luxe try on some of Aggy's collection and I catch a TOTALLY BLOGGER SNAP with Sarah of Fashion Dotty #bbloggers #weareSOblog