Now, I'm not a jewellery man. I have knobbly fingers, girlie wrists and chest so hairy even Mr T's bling would get lost in it. However, I'd make an exception for Daisy Knights.
Strictly speaking, the Knights jewellery line caters more for girls than it does for boys but that's never stopped me (perhaps it should)
I also love these tie pins. The anchor one is based on one Knights made for her Dad to wear to her wedding. Sniffles.
fashion Rambler: You design a menswear range but do
you see the line between women's jewellery and men's jewellery blurring?
Daisy Knights: Yes, I do, I think androgynous style
will always be in as long as it's done with a chic edge. My jewellery is
defiantly more women orientated, but I do have some exciting menswear
collaborations in the pipeline.
fR: Would you ever consider a
stand-alone bricks-and-mortar retail store?
DK: Never say never, but I don't really
see this in my future, I really like boutiques with lots of labels and I think
its great being able to put a whole outfit together in one shop rather than just
a jewellery shop. I also think a stand alone jewellery shop could be a bit
intimidating.
fR: How does your online store
participate to your overall business, is it a major avenue to market for your
brand?
DK: Yes, it is. Its really great as it
showcases the brand and I really enjoy styling it and doing new things for it, all
the model photos on the website are taken by me. Its a really great to be able
to tell shops what sells really well online and what areas, price point etc.
fR: With the prices of gold at an
all-time high, how does Daisy Knights aim to stay accessible?
DK: Tough question! I try to keep
my designs light and delicate so there isn't so much to gold plate. Luckily
every other jewellery designer is in the same boat so all our prices reflect
that.
END.
