Wednesday, 8 June 2011

Lily Allen's Lucy in Disguise North West Launch in Harvey Nichols

Lily Allen was in Manchester on Thursday night to launch her new Lucy In Disguise brand to Harvey Nichols' Northern flagship. Accompanied by her business partner and sister Sarah Owen Lily was greeted by paps, journos and fans in the second floor ladies wear department of the designer store.

Lily and Sarah at their covert photo call. 

Champagne circulated and brownies on sticks (i know, odd) were munched by girls in vintage inspired attire whilst grammar-phones played tinny tunes (yes, it did get annoying after a little while).

The designer duo arrived by wheels and were ushered into a lift from the security ridden underground car park. The lift hoisted them up to Womenswear where in Personal Shopping a photo-call for the national press was held before Emma Doyle of Manchester Fashion Network brought them out for questioning. The military precision of the exercise is what amazed me, these event always look for effortless and fun but the work that has gone in, behind the scenes, to prevent Miss Allen throwing a hissy, is immense.


can you see me?

A swift 13 minutes of questions, non direct from the floor out of worry for rude hecklers (heckle, moi?), followed and Miss Doyle surpassed my expectations as a rather fantastic interviewer. 

Emma Doyle and the sisters.




On the reasons for going into fashion Sarah, the considerably more business minded of the two, said: "sizing was always key for us". The Lucy In Disguise store in London brings vintage clothing from around the world into the contemporary shop floor. Vintage sizes are notoriously awkward and Owen saw a market for change. Lily adds that "contemporary wear theses days is quite androgynous and we thought there was a hole in the market for femininity"


 Shirt, Jaegar
Jeans, ASOS,
Boots, Hudson at Schuh (www.schuh.co.uk)

The pair meet with their ghost designer and bring images, cut-outs, film references and books to the table to sketch out the ideas for their creations. The sisters are very much involved in the design process, Owens telling the crowd: "I am taking it very seriously, I'm just not up my own arse with it". I asked the question as to whether the brand would branch into Menswear, a question which to my surprise was met with laughter from the pair. Lily screamed: "No!...Brucey in Disguise" to the near applause of the audience. She continued, "I'm not sure how I feel about vintage menswear, I don't find it very sexy".

That was me told (but I ignored.)

Lisa Stannard, the North West based Illustrator whose work makes up 
 the Lucy In Disguise branding.


The best coverage of the event has to be Lynda Moyo's for Body Confidential, here.

END.