Thursday, 14 April 2011

Elle Magazine/BFC Talent Launch Pad Party at Hervia Bazaar for Eudon Choi and Holly Fulton

Was at a do the other night. The cocktails were unbelievable. I have told everyone. The Alchemist know their mixing. The other interesting part of the party? Eudon Choi and Holly Fulton were there. 

As part of the Elle Magazine and British Fashion Council's Talent Launch Pad scheme (breathes) the two young designers (among others) are being supported by the magazine power house and the BFC. As part of the award for getting to the finals each designer gets a spread in the magazine, stocked in a premium independent boutique (Hervia representing the NW) and also presence at LFW and PFW. Excellent.

So, I know what you're dying to know. What was I wearing? Wonder know more!


Jacket: Vintage RAF Dress Uniform (wore it for my Prom!)
T: NEXT
Trousers: TOPMAN
icon
Dog Tags: Real, my Dad's from the Army.

I mingled the crowds with the ever chic Anna Westerman (Editor at STYLE etc. Magazine) and my partner in interviewing-crime Emma Doyle of The Fashion Network.

One (or two) cocktails later and I was stood in front of Holly Fulton with my Dictaphone. I have to say, her designs blew me away. Having known little of her fame before hand I left wanting to find out more. Inspired by the idea of style icon Joan Collins boarding a Med Cruise, the collection was formed from wearable chic shift dresses and blouses that follow similar graphic prints inspired by North African tribes. The similarities between the items meant mixing and matching was encouraged, even with the bold art-deco earrings and bracelets. 





You can see my interview with Miss Fulton here.
 
Of Eudon Choi's designs I knew a little more, since he is already stocked in the North at premium indie, Black White Denim.

Choi was so modest and nervous and lovely. He was genuinely so happy to be part of the scheme and was just proud to now be following in the footsteps of his famous classmate, Holly Fulton. Choi's SS collection is entitled Industrial Revolution and follows along the lines of his past in menswear design. Sartorial tailoring techniques come together to create a feminine look with edge. His AW collection looks set to continue with this theme as he is keen to remain constant as he emerges into the fashion world.

If you'd like to see my interview with Eudon Choi, click here 

END.

Schuh