Thursday, 31 March 2011

Fashion Rambler mees Lynda Moyo of Confidential Publications

I got to chat to my Editor at Manchester Confidential about the industry and her thoughts on 'online'.

Fashion Rambler: What are your thoughts on the power of online media, will it take out print or not?

Lynda Moyo: I think most people in their 20s and 30s read the news online these days as it’s more accessible; most of us are sat on computers all day anyway. I used to buy all the glossy magazines, but what I’ve found now is that by the time I’ve bought them they’re actually out of date because I’ve already seen all the outfits online. This is why all newspapers and magazines are now dedicating more time to developing their websites. That said, I think there will also always be a place for print (I love getting the papers delivered on a Sunday) but the ratio is shifting remarkably, in favour of online. As I type this, the following story has just popped up in my Google news feed: http://www.reuters.com/article/2011/03/14/us-media-readership-idUSTRE72D0WC20110314 

Lynda in British Vogue (left)


FR: What differences do you think are apparent between a role in print and a role in digital daily publications? 

LM: I have always worked in online, apart from a few stints of print work experience down in London. I enjoy online because it’s instant and whilst we do have deadlines, we’re not bound by them. If a huge story breaks, we will get it out there first and that is very satisfying.  You also get to understand the technical side of publishing for the web, which is a great skill to have in the modern day. 

FR: Do you consider the NW fashion sphere the focus of your work or the national/international fashion world?

LM: I cover Manchester, Leeds, Liverpool and the surrounding areas. We are launching www.LondonConfidential.co.uk   this spring, so the scope will become national too and hopefully, one day, international. Confidential is taking over the world. You heard it here first....

Follow Lynda on Twitter: @lyndamoyo

 END.