Friday, 25 February 2011

My Stitch Menswear Finds: Fruit of the Loom

Remember Fruit of the Loom? The brand your Mum always said did the best socks? Well, they did indeed do the best socks...and knickers too! Fruit of the Loom have taken over the US underwear market and are invading Europe with a passion to do the same. The fruity boxers and briefs on offer at Stitch were reminiscent of Diesel underwear and totally caught me off guard! Available now on Amazon and soon in a store near you.


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